Caroline Orr, Co-Owner, Program
Workshop title: Building Brands That Matter: Unlocking the Power of Positive Impact Marketing
Workshop Summary
In today's socially conscious marketplace, the positive impact a brand creates is rapidly becoming a major driving force behind consumer decisions, across both B2C and B2B sectors. More and more, customers are prioritising companies that align with their values and actively contribute to making the world a better place.
In this session, Caroline will explore why there has never been a more pivotal time for brands to proudly showcase their do-good initiatives. She'll delve into the shifting consumer mindset and the growing demand for purpose-driven brands that go beyond just selling products or services.
Attendees will gain valuable insights into how to effectively communicate their brand's purpose-led efforts, from environmental sustainability to social responsibility and ethical business practices. Caroline will share strategic approaches to authentically positioning your brand as a force for good, resonating with conscious consumers, and ultimately driving brand loyalty and growth.
About Caroline
Caroline is Co-owner and Director of BCorp accredited Program; the marketing, brand and strategic communications agency for do-good innovator brands.