Chloe Smith, Strategic SEO Lead, Blue Array
Workshop title: Growing Traffic on a Budget: SEO as Cost-Effective Marketing
Workshop Summary
Real talk: marketing is expensive. Paid search, paid social, above the line marketing... It eats into budgets quicker than we can get them approved. This talk will outline how organic search marketing can help brands build a marketing strategy that stands the test of time, drive regular users to websites, and grow their presence without breaking the bank.
About Chloe
Chloe Smith is Strategic SEO Lead at Blue Array, the largest pure-play SEO agency in the UK, and co-founder of the LGBT+ SEOs community. Working in organic search marketing for over five years brings a wealth of experience, and they've spoken at events and webinars on a wide range of topics from menstrual health in the SEO industry to accessibility to content, centred around lived experience as a disabled person. In their spare time, Chloe can be found with their head in a book or in the middle of a mosh pit.