Harry Cobbold, Founder, Unfold
Workshop title: Insights to Impact: Combining UX and Marketing
Workshop Summary
In this talk, we'll explore how you can turbocharge your marketing efforts by becoming more user-centric. Utilising real-life examples and lessons learned from his work at Unfold, Harry will show you how bringing a UX-first approach to marketing can help deliver exceptional short-term results but also lay the foundations for long-term competitive advantage for your organisation.
About Harry
Harry founded Unfold, a UX and web development agency that creates custom websites and web apps. Driven by the belief that clients shouldn't have to choose between exceptional user experience design and technical expertise, he blends both disciplines to help organisations achieve their objectives. He also oversees Unfold's strategy and culture, firmly believing that a happy, healthy team is a fundamental component of delivering great work.