Ali Newton, Optix Solutions
Workshop title: How to measure your marketing effectiveness and outpace your competition in 2025
Workshop Summary
Alastair and Ali will reveal how to evaluate your marketing efforts, benchmarking against competitors and identifying straightforward methods to optimise your budget and focus for 2025. If you're wanting to do even more with your budget, and outpace your competition, this is one not to be missed!
About Ali
Ali is a seasoned marketing professional with a wealth of experience in driving revenue growth and building high-performing teams. With a background in art and psychology, Ali has analysed and consulted on the marketing strategies of over 200 businesses.
Over her career, Ali has led her teams in designing and executing award-winning digital marketing campaigns for companies worldwide. These campaigns spanned various areas, including SEO, Content Marketing, PPC, Conversion Rate Optimisation, and Email Marketing. Her years of experience as Commercial Director at an award-winning digital marketing agency equipped her with a deep understanding of business growth strategies.
Ali is a Fractional Growth Director for Optix Solutions, an award-winning strategic marketing.