Ben Duhig, Founder, Bluesoup
Workshop title: The answer to every brief isn’t digital–traditional media isn’t dead
Workshop Summary
In an era dominated by digital marketing, it's easy to overlook the enduring power of traditional media channels. In this talk, Ben challenges the prevailing narrative by highlighting the continued relevance and effectiveness of traditional media in today's advertising landscape. This talk explores the symbiotic relationship between digital and traditional media, offering insights into how businesses can leverage both to maximise consumer engagement and achieve campaign objectives, ultimately advocating for a holistic approach to media planning that embraces the best of both worlds.
About Ben
Ben is a media man by trade having learnt his craft on giants such as Ford, Tesco, NatWest, Audi and the Eden Project. Career milestones include launching the Ford Focus and turning the RAC orange, as well as winning awards for his work in London & New York. Ben is an increasingly rare breed these days having grown up planning and buying media before the internet. He is passionate about layering media together, both traditional and online, to maximise the cut through of campaigns. He is a results driven, media neutral, consumer centric planner and believes media planning can be as creative as the ads themselves, and when the two work in tandem, each amplifies the other.