Olivia Dunn, Profound
Workshop title: Strike up the brand: how to make your words a headline act
Workshop Summary
Brand copywriting - what you say and how you say it - plays a powerful and strategic role in the foundations of any strong brand. In this workshop, Olivia and Owen share their secret to defining your brand’s language, and it’s easier than you’d think. You’ll learn how to capture and communicate your brand’s essence using words that feel good, work hard and hit their target.
About Olivia
Olivia Dunn owns and runs Profound Copywriting. She’s an experienced brand copywriter and consultant, working with brands across all sectors to uncover and articulate what makes them special. With a background in marketing and communications, she’s also worked with non-profits to write fundraising communications that underpin the campaign strategies of some of the biggest names in UK higher education, helping to attract £1m+ gifts.