Owen Jones, Upshot
Workshop title: Strike up the brand: how to make your words a headline act
Workshop Summary
Brand copywriting - what you say and how you say it - plays a powerful and strategic role in the foundations of any strong brand. In this workshop, Olivia and Owen share their secret to defining your brand’s language, and it’s easier than you’d think. You’ll learn how to capture and communicate your brand’s essence using words that feel good, work hard and hit their target.
About Olivia
Owen Jones is founder and Creative Director of Upshot, the ‘What do you want to be known for?’ brand design agency, and has 20 years of experience in the industry. He loves a great witty idea, a thoughtful copy-led campaign, a tactile print finish and immaculate typography. But even more than these, he loves seeing design make a real difference in the lives of people who themselves make a difference.