Pete Bracegirdle, CoFounder, Creative Coalition
Workshop title: How to make or break a career in 90 seconds -the story of a Superbowl campaign and what it teaches us about the power of emotion
Workshop Summary
Running an ad in the Superbowl is the most high stakes experience in advertising. 100 of the world's best ads from the world's biggest brands vying for attention in a moment where everyone cares and judgement is instant. In 2015 the Nissan #With Dad campaign won the day. Pete lived to tell the tale. Just.
About Pete
Pete is a Brand and Communications leader with over 30 years experience in the UK, US and NZ. He has led global and regional agency teams for some of the world’s most famous brands including Nike, Adidas, PlayStation,Twitter, Mars and Nissan. Along the way he has picked up a few awards including 7 Cannes Grand Prix, a Grand Effie, a Black Pencil and an Emmy nomination. He co-founded Creative Coalition in 2020 to offer businesses and NGOs big agency expertise without the big agency.