Alex Mercer, Head of Marketing, Teapot Creative
Workshop title: Brand Blandification vs Brand Complexification
Workshop Summary
Let’s explore the brand battle that is raging between blandifiction and controlled chaos. Clean designs bring a simple elegance, emphasising intuitive UI and efficient backends but busier visuals offer layers of interactivity and a dynamic user experience.
Luke and Alex dive into how the fight between minimalism and complexity extends to the core principles of engagement and identity and on into digital marketing with innovative coding and UX. How can considering target audiences, industry norms and campaign goals help find the balance that resonates with your audience?
About Alex
Alex is Teapot's Head of Marketing, with expertise in crafting and executing innovative digital strategies. Leveraging a strong foundation in marketing principles, Alex specialises in developing comprehensive digital campaigns that align with organisational goals. He successfully guides cross-functional teams, fostering collaboration, achieving exceptional results and helping elevate brands in the ever-evolving digital landscape.