Jenny Walford, Joint MD, ADPR
Workshop Title: When the dream becomes a nightmare! How to prevent and manage a crisis in a digital world
Workshop Summary
It can take months to create a strong digital footprint for your brand, but in today’s socially connected world, your hard earned reputation can unravel in a matter of minutes.
Social media has the power to make or break your brand, and time will never be on your side when things go wrong. The good news is that there are some quick and easy things that you can do to protect your brand from the impact of a digital crisis.
Join Kate and Jenny to gain valuable insights into the world of digital crisis management. You will learn about what constitutes a crisis, how to create a robust crisis communication plan and our tried and tested golden rules to successfully navigate your way through a social media PR storm.
About Jenny
From winning new business with innovative, creative proposals, to executing them with exemplary implementation skills, Jenny is a highly seasoned communications professional who plays a vital role in getting to the heart of a brand, their purpose, the project, and its objectives.
Her experience spans a variety of sectors including sport and leisure, technology, FMCG, home interest, consumer finance, film, TV, gaming and education. Having worked on both sides of the fence, in-house and within agency, Jenny is a master of campaign development, interpreting briefs and understanding exactly what clients need, their internal pressures and how to help them reach their business and communication goals. Creative to the core, she is always brimming with ideas on how to devise and deliver strategies and campaigns targeting a wide range of audiences with diverse challenges that stand out from the crowd. Jenny holds a CIPR Specialist Diploma in Internal Communications.