Kate O’Sullivan, Joint MD, ADPR
Workshop title: When the dream becomes a nightmare! How to prevent and manage a crisis in a digital world
Workshop Summary
It can take months to create a strong digital footprint for your brand, but in today’s socially connected world, your hard earned reputation can unravel in a matter of minutes.
Social media has the power to make or break your brand, and time will never be on your side when things go wrong. The good news is that there are some quick and easy things that you can do to protect your brand from the impact of a digital crisis.
Join Kate and Jenny to gain valuable insights into the world of digital crisis management. You will learn about what constitutes a crisis, how to create a robust crisis communication plan and our tried and tested golden rules to successfully navigate your way through a social media PR storm.
About Kate
Kate is passionate about helping businesses to grow and succeed through the power of communications and has worked alongside many different companies ranging from global organisations through to SMEs and start-ups. Kate’s experience has immersed her in a wide range of sectors including travel & tourism, health & fitness, marine, retail, professional services, defence and food & drink. Under Kate’s ownership, ADPR has won multiple industry awards including Outstanding Small PR Consultancy, Best Consumer Relations Campaign, Best Arts, Culture or Sports Campaign and Best Apprenticeship Employer. She was also named in South West Business Insider’s prestigious 42 Under 42 feature showcasing the region’s top business leaders and entrepreneurs under 42 years of age.