Kirsten Rae, Founder, Rae & Co
Workshop title: Beyond the Screen: Strengthening Your Brand with Print Media
Workshop Summary
Did you know print marketing can help you stand out in a digital world!?
In an era where digital channels dominate, this session looks at print not as a relic of the marketing past but as a vital part of a comprehensive multi-channel Brand strategy. We’ll explore the delicate balance between the allure of trackable digital marketing and the tangible impact of print media, focussing on how it can differentiate your brand and connect with your audience more personally and authentically, driving traffic to your digital channels.
About Kirsten
Kirsten Rae is Creative Director of Rae & Co with over 15 years experience working in design and marketing in-house and agency. She is passionate about crafting strong and meaningful brands and providing creative solutions, that resonate and provide results with your target audience.