Luke Matthews, Head of Creative, Teapot Creative
Workshop title: Brand Blandification vs Brand Complexification
Workshop Summary
Let’s explore the brand battle that is raging between blandifiction and controlled chaos. Clean designs bring a simple elegance, emphasising intuitive UI and efficient backends but busier visuals offer layers of interactivity and a dynamic user experience.
Luke and Alex dive into how the fight between minimalism and complexity extends to the core principles of engagement and identity and on into digital marketing with innovative coding and UX. How can considering target audiences, industry norms and campaign goals help find the balance that resonates with your audience?
About Luke
Luke has spent a decade building brands and telling stories. From startups and charities to global beasts, he has used his time as Teapot’s Head of Creative to help people find their people through visual identities, brand activation and digital journeys. Luke champions inclusive, sustainable creativity and believes good design shouldn’t cost the earth.