Ben Travers
Living in The Future – The Power of Brand in a Changing World
Workshop Summary
Now is the time for positive disruptors to be brave. Changing consumer attitudes and emerging technologies are creating opportunities for those with the vision to embrace them. Brand and marketing plays a key role in this. Brands and the work of the marketing teams which support them will have just as much, if not more, long term impact on the success of a business as the technologies they embrace. In this talk, Ben will share his experience and practical advice on how brands can adopt new technology whilst building for a sustainable future, and long-term consumer trust. He’ll be looking at the marketing technologies which businesses both big and small are embracing and the issues they face, balancing the power of tech with their responsibilities.
About Ben
Ben has been advising brands on how they embrace and navigate the frontiers of technology for nearly 20 years. His work has taken him across the globe and seen him support international household names and some of the most exciting start ups.
Ben supports businesses as they push the boundaries of technology, balancing opportunities for positive disruption with their ethical and long-term strategic goals. He works with brands on how they communicate with their customers to build and maintain trust.
Ben is looking forward to sharing his observations and practical guidance on balancing the power of marketing tech with the trust of customers.