Dan Pritchard
The Great Client-Agency Love in: What makes the perfect relationship?
Workshop Summary
When it works it's as delicious as melted butter on crusty toast. But when it goes wrong, we're talking angst, tantrums and tears! Dan Pritchard, CEO of Program Agency and Chair of the UK Alliance of Independent Agencies New Business Group, reveals the mix of science and art that lies at the heart of client-agency relationships, and offers up essential tips (and reveals some terrible mishaps) to help in-house and agency marketers achieve great vibes, great trust and great work together.
About Dan
Dan spent time in newspaper and television journalism before embarking on an epic PR journey of exploration that began in East Anglia two decades ago.
For Dan, Astley Media — Program's former self — was the inevitable next step after his time as Media Manager at EDF Energy, culminating in leading the company’s London 2012 Olympic and Paralympic Games media operations.
Likes to think he looks younger than he really is. To some, an indie music and road bike bore, to others just sad. And he makes his own apple chutney.
About Program
Program is a team of connectors, communicators and creatives delivering strategic, insight-led marketing. We elevate the brands delivering solutions that have a true positive impact on people and planet.