Jill Quick, Founder, The Coloring in Department
Workshop title: Question your data collection. How to get the most out of your measurement strategy.
Workshop Summary
Are you ready to transform your approach to data collection? With UA (Universal Analytics) now a thing of the past, and brands still navigating the landscape of GA4 (Google Analytics 4), now is the perfect time to break the chains of data tradition and craft a new approach to measurement. Whether you migrated to another tool or ventured into GA4, there’s a golden opportunity to refine your data practices and seize the full potential of your insights.
Jill will guide you on a journey to a revitalized measurement strategy sharing her approach from hundreds of analytic reviews and measurement plans, so you can focus on the right things and get the right data to base your decisions on.
She’ll explore the critical questions that truly matter, so every piece of data collected aligns with your business objectives and serves a meaningful purpose.
Learn how to evaluate what you need, so you can unlock untapped opportunities, optimize decision-making, and fuel business growth. Jill will discuss how to use critical questions in scope surveys, resources to help transform your existing process
Whether you’re a seasoned data professional or a curious beginner, this session will equip you with the tools and mindset needed to thrive in the dynamic world of analytics.
About Jill
Jill Quick is an analytics consultant and trainer and has been working in digital marketing for a very long time. She helps brands get the most out of their measurement strategy through training, reviews and audits, to troubleshooting and consulting.
She works with small startup founders, agencies, and brands you own in your home. She has a knack in creating guided, practical, step-by-step, paint-by-numbers style templates to get you where you need to be, faster.
