Joyann Boyce, Founder Inclued AI and Arima & Co
Keynote title: Rethinking Bias: Creating Inclusive Content Using AI
Keynote Summary
In this talk, Joyann will take you on a journey to explore how bias and AI can be leveraged to create inclusive and impactful campaigns. Discover strategies that use bias as a tool for creativity, understanding audiences, and AI content creation. Gain insights into the role of marketers in reshaping narratives, breaking stereotypes, and fostering positive change.
Key takeaways:
Insight to the impact of bias in Generative AI tools
Understanding the Role of Bias in Marketing
Key Principles of Inclusive Marketing
Leveraging Bias in AI for Creative
About Joyann
Joyann Boyce, Founder of Inclued AI and Arima & Co, is a leading expert in the field of inclusive marketing. With a unique combination of marketing expertise and data science background, Joyann has made it her mission to drive positive change in the industry. She has worked with over 96 marketing teams across some of the world's most recognizable brands, including Coca-Cola, Adobe, and Nationwide.
Joyann's dedication to promoting diversity and inclusion has earned her numerous awards and recognition, including the prestigious Changemaker title by the British Interactive Media Association's top 100 most influential people in 2022, and the SETsquared TechExpo pitch competition winner in the same year. Her creative entrepreneurial skills were also recognized as a finalist for the Creative Entrepreneur of the Year 2022 by the Great British Entrepreneur Award.
Joyann has also been featured in multiple media outlets, including the BBC, for her work in creating inclusive stock photography in 2018. In 2020, she was named one of South-West's 42 Under 42 by Insider Media, and a TechSpark Top 50 Rising Star
