Adam Millbank, JonesMillbank
Workshop title: Unlocking power you ever knew you had through storytelling
Workshop Summary
In my talk we'll explore storytelling and how it came to be in the first place, what it is, and how it’s evolved. We'll learn how and why story is vital, and what methods we can use from a communication perspective to turn us into persuasive masters. We’ll also look at the 7 story types and how they are used everyday to create engaging, original content that is both on brand and honest.
About Adam
Adam Co-founded B Corp Certified Production House - JonesMillbank 13 years ago. A company with an incredibly diverse client portfolio including SOHO Coffee Co, Battersea, The British Library, HUAWEI, Dyson, The Royal Mint, and the NHS.
He loves nothing more than the ideas segment of a project, where collaboratively unpicking a story is essential for maximum audience engagement.