Allie Oldham, Multichannel Marketing Consultant & former Marketing Director, Scotts of Stow, and Member of the Direct Commerce Association
Workshop title: Unlocking the power of direct mail
Workshop Summary
Allie will be joining Amanda Arents to bring you important information and case studies on how you can make direct mail work for you. Both Allie and Amanda are members of the Direct Commerce Association.
In recent years the lion’s share of marketing & CRM budgets has been allocated to digital & social channels, yet research shows that the response and return on investment is no match for ‘good old’ direct mail. There are many reasons why direct mail and door drop promotions have the edge, not least the ability they have to reach and engage with your future and current customers. Hear from successful DCA members in the region how you can:
• develop and grow direct sales
• reactivate dormant customers
• generate more sales from loyal customers
• increase footfall for your stores, and/or leads for your services
• how to measure response and ensure that it is correctly attributed to your mailing campaigns
• how to best use it in your business
About the DCA
The Direct Commerce Association (DCA) supports direct & multichannel retail businesses as they develop and scale.
