Amy Simpson, Yours Sincerely
Workshop title: The future of PR - What we can learn from the wins and (sometimes spectacular) failures of the last 12 months
Workshop Summary
With reputations made or slayed by PR, the stakes are high. But when brands win they win big, making PR the king of channels when it comes to building lifelong brand advocates.
So how can brands master the art of PR and harness its unique power? What does the future look like and what can we learn from the winners and losers of the last 12 months?
About Amy
Amy is a PR and Comms expert having worked with some of the world's largest brands including Microsoft, Amex, and the Virgin Group, at some of the UK's biggest agencies - including the original 'AbFab' PR agency.
Amy co-founded Yours Sincerely five years ago, wanting to create a diverse comms agency for the modern world but that still embraces the lost magic of a bygone PR era. To Amy, relationships matter, people matter, and having fun along the way matters most.