Kate Williams, KW Marketing
Workshop title: Next Level Email Marketing
Workshop Summary
It's easy to hit a plateau with email marketing. After that first exciting step change in email revenue - thanks to a welcome flow and regular newsletters - don't get complacent, there's lot you can do to keep email marketing your highest revenue and most profitable marketing channel!
I'll be covering:
Powerful automated email flows most businesses overlook
How to make your newsletters more revenue-driving without over promoting
Maximising Black Friday and Christmas email marketing - practical steps for immediate action
Building and and utilising your database across all channels (from building it through SM competition to using it to create LAL audiences in Meta etc)
About Kate and KW Marketing
Based in Devon, UK, with offices in Exeter and London, KW Marketing was established in 2017 by leading digital marketing expert Kate Williams.
KW Marketing is on a mission to become the UK’s number one food and drink digital marketing agency, supporting passionate, driven businesses in this niche to shine, be heard, and put themselves on the map. They aim to inspire, empower and grow food and drink businesses through story-driven strategy and data-led marketing campaigns to raise revenue and recognition.
Kate and her expert team offer a full-service marketing agency, delivering email marketing, paid and organic social media, SEO, website design, strategic consultancy, workshops and masterclasses to powerfully grow food and drinks brands, positively impact their bottom line and help them to thrive in a competitive market.
