Steve Manser, Head of Marketing, DCUK
Workshop title: Marketing, Bewitched. How to enchant your customers, colleagues, and friends.
Workshop Summary
Experience a fun, visual and engaging ride through a brief selection of ways you can magically influence the behaviour of customers, colleagues, and friends. It’s about embracing far more of those weirdly irrational and emotional responses. Not the boring old rational, considered ones. It’s also a lot more fun, and way more powerful for you and your objectives, too.
Warning: Keynote contains priming, nudges, behavioural science – and a sprinkling of persuasion. Magical nose-twitching optional.
About Steve
TSteve has always been interested in why people behave in certain ways. In other words, being very nosey about what people are buying and why. Affectionately dubbing his interest ‘CSI Marketing’, he quickly discovered it was actually a mix of behavioural science, profiling, psychology and sociology.
After starting out being paid to play with LEGO, Steve spent over 15 years in advertising and marketing agencies working across many large brands as part of creative and client services teams.
He also tiptoed his way around the risk and compliance-heavy world of financial services marketing whilst at SunLife, the forward-thinking over 50s brand, for three years. Then, just after the start of the global pandemic, he joined the team at DCUK – keen to help take the brand to the next level.