Tom Sangers, Metric Hub
Workshop title: GA4 in Action: Practical Tips for Better Tracking
Workshop Summary
Working with Enhanced Measurement with GA4, practical tips on working and setting up GA4, using Tag Manager and introducing some practical report tips for better understanding of your customer's journey.
Key takeaways:
Develop a better understanding of GA4
Be able to create events to track behaviour with tag manager.
Create custom reports in GA4
Understanding cookie settings for better customer measurement
About Tom
Tom Sangers brings 18 years of search and tracking expertise, partnering with leading PPC brands. His agency, Metric Hub, earned a Best Small PPC Agency nomination. You've likely clicked on an ad by Tom, whose creative strategies enhance digital campaign performance and engagement.
