Rin Hamburgh, Founder, Rin Hamburgh & Co
Workshop title: Clarify, communicate, convince - building a compelling value proposition
Workshop Summary
What does your business do and why should people care? This is the core challenge of creating an compelling and effective value proposition. In this talk, you’ll learn how to create clarity from complexity, how to communicate features and benefits effectively, and how to convince even the most cynical audience that your product or service can deliver on its promises.
About Rin
Rin Hamburgh is the founder of Rin Hamburgh & Co, a strategic brand copywriting agency and certified B Corporation. The RH&Co team specialise in helping expert-led businesses to define and articulate their brand message, and to build their reputation using content designed to cut through the noise and the cynicism that define today’s marketing ecosystem.
