James Neale, Idenna Creative
Workshop title - How a controlling idea will help your creativity cut through
Workshop Summary
Explore the powerful and often intangible creative building blocks that will make your marketing campaign stand out. Lift the lid on practices that work across media types, platforms and demographics to accelerate both impact and results - offering you practical insights and takeaways to make your budgets work harder for you.
About James
James has worked in the creative sector since graduating in 1998, starting a career in publishing, moving to radio, and then to agencies. He became Creative Director at Idenna in 2014. James runs a team focused on creative thinking, and a result-driven attitude that hones thought processes into on-brief, on-point and commercially strong ideas.
