Jenny Novitsky, Love Productions
Workshop title - GSOH a must... Does your brand need to be funny on social media?
Workshop Summary
We're living in an era of unhinged brand content and viral silliness. But does your brand actually need to be funny on social media? And how can you avoid giving people the ick? A talk covering brand tone of voice, growth and engagement on social and whether you really need to dance for TikTok by someone paid to be funny for brands.
About Jenny
Jenny is a senior social media strategist and copywriter. She manages the social media for TV shows including The Great British Bake Off (yes, you do get to try the cake), The Piano, Sewing Bee and Pottery Throw Down. She also works with freelance clients on their social media strategy and brand tone of voice.
