Becky Dickinson
A brave new world: 8 things you need to know about online advertising going into 2024
Workshop Summary
Paid advertising, much like everything in the world of digital, has undergone massive changes this year. Are you on top of them?
Harry and Becky will take you through the essential things you need to know about online advertising to be successful well into 2024. What’s happening in social? Are the robots going to help or hinder campaigns? Which new developments could impact your advertising strategy?
All this and more will be answered with pragmatic tips and strategic insights to give you confidence in your approach to ads.
About Becky and Harry
Becky Dickinson, Paid Social Director at Launch
Our resident social media specialist, Becky lives and breathes all the latest changes and developments to Meta, Instagram, Pinterest, TikTok and more. She works across an array of Launch clients to craft campaigns with eye-catching creative to drive leads, sales and awareness.
Harry Dunn, Paid Media Executive at Launch
A total all-rounder with specialisms in measurement, paid media and ecommerce, Harry has an appreciation for and interest in a range of digital marketing platforms, from LinkedIn to analytics. He’ll talk to you all day about different ways you can improve your ads, so be careful what you ask!
Launch Background
Launch is on a mission to be the happiest performance agency in the world. That’s because happy people do great work, with space to be innovative and creative. Based in Exeter and Bristol, we provide paid media, measurement and conversion optimisation services to clients who want forward-thinking digital marketing strategies delivered by brilliant people.
