Luan Wise
Workshop title: How to use social media to build thought leadership
Workshop Summary
In this workshop, Luan Wise will share what thought leadership is and its role in 2024. We’ll dive into personal branding, optimising social media profiles for discoverability, crafting compelling content and focus on how to employ effective engagement tactics such as networking, participating in relevant discussions, and responding to feedback.
About Luan
Luan Wise is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, with over 20 years’ experience in agency, client-side, and consultancy roles. Luan is a specialist in social media, training thousands of professionals across the world to understand and maximise the opportunities available from an ever-changing landscape. Luan is a LinkedIn Learning course instructor, an accredited lead trainer for Meta (Facebook and Instagram), and a coach for Google’s Digital Garage initiative.
Luan is author of Relax! It’s Only Social Media, Planning for Success: A practical guide to setting and achieving social media marketing goals, and Using Social Media for Work: How to maintain professional etiquette online. Luan regularly shares social media news and updates via her resource website, www.thelighthouse.social.
