Paul Burton, Founder, PB Media
Workshop title: How to put video at every stage of your marketing funnel - without breaking your budget
Workshop Summary
From short-form socials to converting sales - leveraging the power of video in your digital marketing means using it to both engage AND convert your audience. Tailoring video for each stage of your funnel - from social to website to email and everything in between - will mean the solution you provide is communicated far more effectively. This talk will show you which types of video content are most effective and how to create them cost-effectively.
About Paul
Paul is the founder of pbmedia, a content marketing agency based in Plymouth that provides Website, Social Media and Email Marketing solutions - all underpinned by high-quality Video Production. The team works with local, national and international brands and this year launched its innovative Virtual Studio, working with clients on video content for digital platforms no matter the location. Paul is an experienced website designer and content producer, with a previous 15-year career in journalism before moving into marketing.
