Harry Dunn, Launch
Workshop title - Top of the shops: Research, optimise and test your products for Google Shopping
Workshop Summary
If you're an ecommerce business - regardless of whether you're working for a Fortune 500 company or a brand new start up - chances are, you can make your Google Shopping listings work harder.
In this talk, we will share the key steps and provide several ideas you can take away to 1.) understand your customers and competitor offering, 2.) apply those learnings effectively within Google Shoping, and 3.) improve results, no matter the size of your budget, team, resources, or company.
About Harry
Harry has 5 years of experience in digital marketing and paid media. Before joining Launch, he worked at a full-service digital marketing agency, managing campaigns across industries. At Launch, Harry manages paid media strategies for a diverse range of clients from large fashion retailers to holiday parks, driving impactful results and working as an extension of the clients team.
