Josh Marinaro, Launch
Workshop title - Top of the shops: Research, optimise and test your products for Google Shopping
Workshop Summary
If you're an ecommerce business - regardless of whether you're working for a Fortune 500 company or a brand new start up - chances are, you can make your Google Shopping listings work harder.
In this talk, we will share the key steps and provide several ideas you can take away to 1.) understand your customers and competitor offering, 2.) apply those learnings effectively within Google Shoping, and 3.) improve results, no matter the size of your budget, team, resources, or company.
About Josh
Josh has 8 years of experience in performance marketing, specializing in PPC and CRO strategies. Before joining Launch, he worked as a PPC Manager at a full-service agency. At Launch, Josh focuses on combining his work across paid search and experimentation to get record breaking results for his ecommerce and travel clients. Expertly juggling the balance between short term ROAS and long term brand building.
