Simon Beer, Bigwave Marketing
Workshop title - Beyond the bottom line: how mission and vision can drive success
Workshop Summary
Join us for an insightful keynote where Bigwave Marketing explore the power of setting a clear mission and vision and how harnessing it can have unexpected benefits! Sharing views from both within the agency and from the client side, Bigwave will discuss their own journey alongside how to build mission & vision into a brand, and how storytelling & narrative helps drive ad success. This session is perfect for marketing professionals looking to harness the potential of purpose-driven marketing, or agencies looking to go beyond the bottom line.
About Simon
Simon is a Director of Bigwave Marketing, a leading Southwest marketing agency that supports the growth of organisations that have a positive impact on their communities.
One of the first marketers in the UK to gain the digital marketing qualification ‘Squared Online’ developed by Google, Simon also holds a BSc in Electronic imaging & Communication and an eMBA.
With a passion for the creative sector, Simon is a member of the Torbay Creative Sector steering group and delivers creative sector talks and mentoring across a range of regional schools, universities and colleges. Simon is also a member of the Devon and Torbay Combined Authority Business Advisory Group and the Riviera Connect Expo steering group.
Simon heads up the day-to-day operations of the agency and oversees the key clients and projects.
