Gemma Ross, Bigwave Marketing
Workshop title - Beyond the bottom line: how mission and vision can drive success
Workshop Summary
Join us for an insightful keynote where Bigwave Marketing explore the power of setting a clear mission and vision and how harnessing it can have unexpected benefits! Sharing views from both within the agency and from the client side, Bigwave will discuss their own journey alongside how to build mission & vision into a brand, and how storytelling & narrative helps drive ad success. This session is perfect for marketing professionals looking to harness the potential of purpose-driven marketing, or agencies looking to go beyond the bottom line.
About Gemma
Heading up Bigwave’s paid media department, managing a team of six paid media managers and executives, Gemma has held senior paid media management roles at agencies, including a luxury brand agency based in Monaco.
Gemma demonstrates a solid working knowledge of all major paid media platforms (e.g. Google, Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat etc) as well as leading on programmatic buying and intelligent reporting.
