Andy Lambert, Senior Manager, Adobe
Keynote title: The step by step guide to building a successful social media strategy
Keynote Summary
In this talk, we'll cover what it takes to really build a brand on social media, covering why strategy matters, the 6 Golden Rules of Social and 6 – Step Content framework. You'll come out of this with a new appreciation for the impact that social media can have on your businesses' growth.
About Andy
Seasoned SaaS professional with a knack for creating markets and scaling businesses. With over 15 years of experience, I've led dynamic sales and marketing teams in the B2B SaaS space, building two businesses from scratch and achieving significant exits. In 2016, I embarked on an exciting journey as a founding member of ContentCal, a social media marketing SaaS product. Over five years, we raised over $10m, expanded our user base across continents, and won numerous awards. Our crowning achievement was being acquired by Adobe Inc. in 2021. In March 2022, I distilled my learnings from scaling a start-up into a best-selling book, SOCIAL 3.0. I now advise other early stage businesses and am a senior member of Adobe's product team, leading the beta program of one of the most significant product launches for the business.
