Bethany Joy, Brand Voice Strategist
Keynote title: The six most important things you can do to make a brand voice stick
Keynote Summary
As marketers, we get the importance of a strong and consistent brand voice. So whether we’re embarking on a big language development project or just trying to embed an existing tone, we’re clear on the value of the work to the wider company. But is anyone else?
You might have the best brand voice in the world – but it’s no good unless your people actually use it. And it’s too easy for things like this to just be some wanky pet project that never goes much beyond the marketing team. So in this talk we’ll be looking at the key things you need to do before, during, and after any strategic brand voice work to make sure it’s properly understood and adopted across your organisation.
About Bethany
Bethany Joy is a freelance brand voice strategist, a handle she acknowledges is only slightly less wanky than ‘consultant’. Before running her own business she spent a decade working in a variety of marketing, branding, and copywriting roles, which you’re welcome to read more about on LinkedIn if you’re one of the 0.00001% of humans who are genuinely interested in other people’s career histories. Less pertinently - but perhaps more interestingly - she’s also a trained singer with secret dreams of a career crooning jazz standards in some smoky back bar in New York. She loves the smell of coffee but hates the taste. And she’s terrified of sharks.
