Anna Fozzard
Tone of voice: Putting brands on the page
Workshop Summary
When it works it's as delicious as melted butter on crusty toast. But when it goes wrong, we're talking angst, tantrums and tears! Dan Pritchard, CEO of Program Agency and Chair of the UK Alliance of Independent Agencies New Business Group, reveals the mix of science and art that lies at the heart of client-agency relationships, and offers up essential tips (and reveals some terrible mishaps) to help in-house and agency marketers achieve great vibes, great trust and great work together.
About Anna
Anna has been part of Stratton Craig’s writing team for seven years. She leads projects across B2B and B2C comms, writing everything from a bank’s customer comms to a university’s web content. Specialising in tone of voice, she helps businesses bring their personality and vision to life, all through the words they choose.
Background of Stratton Craig
Stratton Craig is a content strategy and copywriting agency working with global clients across almost all sectors, including financial services, technology, professional services, retail, automotive and travel. Their diverse team plans and writes copy for internal and external audiences across all formats and channels, from social posts right through to annual reports and everything in between.
