Alastair Banks
Beyond the Content – How to use AI within Marketing
Workshop Summary
Since the launch of chatGPT by OpenAI in 2022 the platform became the quickest to reach 100 million users – approx. 60 days! Tiktok was 9 months!
By now many of the marketing community will have used the platform for content creation and idea creation. For me the magic happens around the edges. The use cases you may not have thought about. Sometimes we just need people to point these ideas out. As marketers, what can we do with it to help us create efficiency in our day to day jobs?
This talk by Alastair will be actionable & idea inspiring with lots of lightbulb moments for the audience.
About Alistair
Alastair co-founded Optix Solutions, a digital marketing agency when he was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 20+ years that company has grown into one of the leading digital agencies in the country, employing around 20 people and working with the likes of the Met Office, Exeter University, Stags Estate Agents, the NHS & London Business School.
Alastair has a passion for public speaking and has talked at events all over Europe. He has spoken on Exeter University's MBA as well as the prestigious MBA program at London Business School both on the topic of digital trends.
His own website at https://www.findingyourpassion.co.uk showcases his work including two online masterclasses which have been taken by over 20,000 people across 163 countries.
He has a keen interest in Entrepreneurship and sits on the board of a number of other companies as well as being seen as a trusted advisor to both local authorities and charities up and down the country.
He lives in Exeter with his wife Lizz, two young children Oscar and Alexa, his dog Freddie and cat Wilbur. He’s a fanatical skier and supports West Ham as well as The mighty Exeter Chiefs. You can find Alastair on almost every social media site and he’s always ready to lend a hand or give some advice so make sure you reach out.ed digital agency and shares everything they learn about digital marketing on their popular YouTube channel, podcast, books and blogs.
