Gemma Boss
Knowing Me Knowing You
(a-ha)
Workshop Summary
If you were to ask all of the staff in your company what your brand values are, how confident are you that every single person will come back with the same answer? And if everyone who works for the company isn’t sure, then how do you expect your customers to know?
In this talk, we will explore the importance of understanding not only what you do as a business and brand but most importantly, who you are. Whether you work in a B2C or B2B business your customers are ultimately people, and people buy into emotion. They want to feel that they know the type of brand they’re buying from or engaging with, and feel aligned with its personality.
This knowledge of yourself, also comes into play when we start to think about how you attract and retain staff. The term ‘Employer Brand’ is becoming ever more prominent because candidates are more inclined to want to work for a business who are very clear in their positioning, goals and how that relates to their staff.
Once you are clear in your brand strategy and positioning (‘knowing me!’) then you will be able to better communicate to your audience of customers and candidates in a more consistent and genuine way (‘knowing you!’)*
*shoe-horning in of Abba song and title of the talk.
About Gemma
Anna has been part of Stratton Craig’s writing team for seven years. She leads projects across B2B and B2C comms, writing everything from a bank’s customer comms to a university’s web content. Specialising in tone of voice, she helps businesses bring their personality and vision to life, all through the words they choose.
A background of Chalk and Ward
Celebrating its 25th anniversary this year, Chalk & Ward is a leading full service agency based in Exeter. With dynamic strategy and commercial thinking at the heart of everything they do, they are business growth experts working with some of the South West’s most prestigious clients such as Dartington Crystal, Lympstone Manor, Mercedes Benz, Mole Valley Farmers, Bovey Castle, Exeter Cathedral, JMC Aviation and the Marine Biological Association. Offering the whole mix of services including consultancy, marketing strategy, branding, design, website development, PPC, SEO, email, social, PR, media and advertising, they collaborate to provide fully integrated and cohesive campaigns that make an impact and deliver results. In 2014 they became the UK appointed marketing agency for TAAN, a worldwide network of independent marketing agencies and in 2021 they launched C&W Management Consultancy, a recognition of the many years of high level business consultancy given to clients. Despite their continued success they always remain true to being genuine, down-to-earth people with a culture that is driven by kindness, honesty and decency.
