Lee Potter, Bigwave Marketing
Workshop title - Beyond the bottom line: how mission and vision can drive success
Workshop Summary
Join us for an insightful keynote where Bigwave Marketing explore the power of setting a clear mission and vision and how harnessing it can have unexpected benefits! Sharing views from both within the agency and from the client side, Bigwave will discuss their own journey alongside how to build mission & vision into a brand, and how storytelling & narrative helps drive ad success. This session is perfect for marketing professionals looking to harness the potential of purpose-driven marketing, or agencies looking to go beyond the bottom line.
About Lee
Lee brings has a wealth of knowledge and experience from an extensive career in creative design and web development.
Lee’s career started in the newspaper industry where he progressed from Typesetter Lead Designer and head of department. Lee ran his own full-service design agency which was acquired by Bigwave Marketing.
As Creative Director, Lee’s focus is on high-level campaigns and ensuring that Bigwave maintains outstanding levels of quality and performance.
